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Brand Guide

Almost Real (AR): the fastest-growing premium brand in 1:18

9 September 2025 · Modelcar.com

Almost Real, also known as AR Models, has in a relatively short time grown into one of the most talked-about names in the world of 1:18 diecast scale models. The brand combines fully working moving parts (doors, boot, bonnet) with a level of detail comparable to AUTOart. For collectors and anyone considering selling their collection, understanding this brand is worthwhile.

What is Almost Real?

Almost Real is a Hong Kong-based Chinese manufacturer that started in 2016. The brand produces detailed diecast models in 1:18 of a wide range of cars, including the Pagani Zonda F, the Mercedes S600 W222 and the Land Rover New Defender. The models feature working parts and a crisp finish. Retail prices typically range between €120 and €250.

Almost Real versus AUTOart

Many collectors consider Almost Real the new AUTOart. While AUTOart discontinued its Composite line and its current production has received a mixed reception, Almost Real delivers consistent quality. The levels of detail are comparable, and the prices are slightly lower. On the secondary market, Almost Real models are becoming increasingly active in trading.

Which Almost Real models are the most valuable?

  • Pagani Zonda F: exotic Italian model with a limited production run and high collector value
  • Mercedes S600 W222: luxury saloon in an outstanding rendition, sought after by Mercedes collectors
  • Land Rover New Defender: popular model; sold-out colour variants are rising in value
  • Early releases: models from the brand's first years have become increasingly scarce

Are Almost Real models a good investment?

Almost Real models hold their value well, and sold-out editions regularly rise in price. The brand is growing in popularity, which positively influences collection value over the long term. If you are considering selling your collection, now is a good time to have the current value assessed.

Frequently asked questions

Is Almost Real better than AUTOart?

Almost Real currently delivers more consistent quality than current AUTOart production. Detail levels are comparable, with prices slightly lower. For modern supercars, Almost Real is the better choice; for older models, sold-out AUTOart Composite models remain the benchmark.

Are Almost Real models a good investment?

Yes, sold-out editions regularly rise in price. The brand is growing in popularity, which positively influences collection value over the long term. Rare colours of models such as the Pagani Zonda F and the Land Rover New Defender are the most sought after.

Does Modelcar.com buy Almost Real models?

Yes, we purchase Almost Real collections. Send photos via the valuation form for a fair offer based on current market prices.

Would you like your Almost Real collection valued?

Send us photos for a free, no-obligation valuation. A fair offer within 24 hours.

Request free valuation